unday kits started, like a lot of small things do, with a quiet tuesday afternoon and a phone i couldn't put down. it was the third hour of the same scroll, and i remember thinking: i used to know how to do nothing. and i can't anymore.
i grew up with sundays that felt long. half-finished puzzles. books face-down by the window. nobody optimizing the day. you could hear a clock if you listened for one.
somewhere between then and that tuesday afternoon, i'd lost the muscle for it entirely. i tried the usual things — a meditation app, a journal, a guitar i played twice. none of them stuck.
so i started designing what i actually wanted to receive in the mail. a small, complete kit. real paper. a few colors, not seventy. brushes that felt nice in the hand. no app, no qr code, no link to a forty-minute tutorial. one card, with a few sentences on how to begin — and an explicit invitation to make a mess.
that's the whole pitch. wobbly lines aren't a failure. the only metric is whether you enjoyed yourself. that's the practice.
three quiet things we believe
not rules. more like preferences.
01.
a hobby shouldn't feel like homework.
most "starter kits" assume you want to get good at the thing. we don't. the only goal of a sunday kit is that you opened it. that's it. that's the win.
02.
good materials matter, even for beginners.
especially for beginners, actually. cheap paper warping isn't proof you're bad at watercolor — it's proof the paper was bad. we use the same paper a serious artist would use, because feeling capable matters more than any tutorial ever will.
03.
nothing in the box should connect to a screen.
no app. no qr code. no companion video. the absence of a screen isn't a constraint — it's the whole point. if you wanted another thing on your phone, you would have downloaded one.
where we started
the first kit is watercolor.
because watercolor is forgiving on purpose. wobbly lines and bleeding colors are the medium, not a mistake. it's the perfect place for someone who hasn't made anything in a while to begin again.
we make these one at a time, in small batches, with a lot of opinions. the next ones are quietly in the works. nothing about a release date — that would be very unsunday of us. but here's roughly what's on the table.
paper marblinglinocut printmakingpressed flowerspottery, eventually+ something we haven't told anyone
thanks for reading this. honestly. it means more than you'd think.
— maya
founder · sunday kits
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